How to talk about this in a way that actually reaches people. Language matters — here's what works.
Most people agree: their tax dollars shouldn't fund the killing of civilians. But the way this issue has been talked about makes people shut down before they even listen.
Protest slogans feel alienating to ordinary voters. Partisan framing lets people dismiss the message. Jargon loses everyone who isn't already on your side.
This campaign uses plain, factual, nonpartisan language — because we need to reach people who aren't already convinced.
Start with what's provable: the dollar amounts, the vote records, the outcomes. Let people draw their own conclusions. Facts persuade; outrage alienates.
This is not a left or right issue. Both parties take lobby money. Both parties vote for weapons packages. Always include examples from both sides. Never frame this as a partisan fight.
Say "the government of Israel" not shorthand. Say "civilians killed" not jargon. Say "your tax dollars" to make it personal. Avoid protest slogans — they shut down the people we need to reach.
People care about their rep, their district, their money. Always localize the message: "Your representative took $X in lobby money and voted yes."
Every conversation should end with something concrete: look up your rep, share a poster, register to vote, show up in November. Don't leave people feeling hopeless.
You can say whatever you want. But if the goal is reaching the people we need to reach — people who aren't already on our side — some approaches work better than others. Here's what we've found shuts people down before they can hear the message:
Placeholder: Real conversation scripts and example dialogues will go here — covering common objections, how to redirect, and how to close with action.
[Coming soon]